Hot Sambal Blachan

By : | 8 Comments | On : August 27, 2013 | Category : Business ideas, Demonstrations, Food Industry, Food shopping ideas, Fusion Foods, Health, New product

Mi Goreng in Sambal Blachan 2Spiced Pumpkin with Black Cumin Seeds 5Calamari and prawn in chilli & tomato sambalhot sambal blachan 6

It is very fulfilling for me to have developed and produced my four recipe products that I believe need to be available on the market for customers who are not only health-conscious but also looking for something tasty and quick without compromising on flavour, freshness and clean tasting ingredients. When my products are used in meal preparation they  truly deliver the sort of taste that a top chef may create. Each of my products are able to deliver flavour just by themselves, but they can also be combined. Each can bring the taste of Asian cuisine to your plates. It also combines the best of East and West in my Simply Sarj way of fusion cooking.

My 4th product Simply Sarj ‘Hot Sambal Blachan’ is truly remarkable in it’s flavour. In one of the two sambal varieties, it contains shrimp paste (Blachan), while the other is suitable for vegetarians. It can be used for famous Malaysian/Singapore/Indonesian dishes such as Sambal Ikan Bilis (as pictured), Mee Goreng (as pictured), Nasi Goreng, Rojak, Gado Gado, Laksa, Satay sauce and marinade to name just a few, but there are many more it can be used for. It is delicious and tastes just the way I remember when growing up in Malaysia.

My Simply Sarj  ‘Hot Sambal Relish’ is designed for those who prefer to stay away from meat, fish and animal products so this is suitable for vegetarian and vegan recipes (see my pumpkin recipe picture above).

They can both be produced hot or mild. I have produced both with heat because my initial demographic is the Asian market as described in my earlier posts.

I am posting the photos of recipes cooked using one, two or a combination of my products with success. Even I am surprised at how easy my products are to use! I believe in a daily diet of healthy products and fresh ingredients for good nourishment and I hope you do too. I personally prefer my products to contain fewer ingredients for simplicity, but never at the cost of flavour. If you have had the pleasure of trying my food you will know that it is never bland. On the other hand when one of my recipes calls for a long list of ingredients it is for a specific purpose and that is to deliver a flavour with freshness however time consuming it may be. Now with my products this flavour enhancement will be made easier!

I have never been a fan of using prepackaged products, especially the ones that might display a list of too many unnatural ingredients that I simply don’t want to research.  If the product indicates that there are only 4 ingredients then I expect it to have only four 4 ingredients, otherwise they have lost me as a customer. My products contain not less than 6 ingredients and each of these were made from fresh produce, except Simply Sarj Hot Sambal Blachan which uses shrimp paste (Blachan) plus extras.

During my years as an in-store supermarket cooking/product demonstrator I did my own market research to see what was selling well and what wasn’t and I found out what customers preferred. What they wanted at that time simply wasn’t available to them. I always promoted products well because I had a passion for good food and excellent customer service, plus I was paid to do this. When I was demonstrating a product to the public on behalf of the supplier I often noticed that customers would try the product only because it was being demonstrated, or because they were hungry but had no intention of buying the actual product,  or because they were just being polite and didn’t want to offend me. These weren’t the types of customers that would make repeat purchase either. To me it was a waste of the supplier’s money. When another type of customer bought a product I would remember what they had purchased and when they came back another day I would recognise them and, remembering the product they bought,  I would asked them how they had liked the product at home. They would answer that the product had been good when they had tried it in the store but when they made it for themselves back home it didn’t taste as great. On the other hand a good product that delivered what it promised would be bought again by customers. I learnt that customers  didn’t like products that went off within a week or less after opening. If they couldn’t think of a novel way to use it up quickly they just threw it away in their bin. Then they lost interest in buying it again. This got me thinking.

Having described some of my experiences throughout my site you can see why I had to design a product that was a condiment that stayed stable in its packaging but was made of fresh ingredients that didn’t go off quickly. This product could be used in novel and imaginative ways so that all or a little at a time may be used quickly or over a long period of time. Customers would come back for more because they trusted what the product delivered having tried it, and nothing will have been wasted and it was versatile and could be used in many ways. They felt it was value for money. I wanted to make a range of products that are so useful that it is only the limits of one’s imagination that will limit their appeal. A satisfied customer in my opinion is a happy customer. I shall post a summary of my portfolio and my future goals and I would love to hear your thoughts and comments on this.  🙂

I’d like to promote my products through virtual demonstrations online, and doing so I will be able to my audience how easy my products are to use.  I will provide these demonstrations for the manufacturer who makes my products in larger quantities for the buying public. If this happens, I’ll be going back to where I started but with a difference since I’d be promoting my own products as a bonus.  I’d also like to do demonstrations in person for other companies who engage me under the right circumstances.

My aim is to present delicious food in imaginative ways with simplicity and within budgets that my customers will appreciate.

Please get in contact with me if you share my vision.


Get in contact

If you are a manufacturer who sees potential in my products and the Simply Sarj brand, please leave your contact details below.

I am excited to work with anyone who shares my passion for fusion cooking.

  1. posted by Sophia Hilmi on August 31, 2013

    This is fantastic product! I can’t wait to try it! I always wanted to make this myself but it’s way too tedious and I never end up making it myself. This is perfect for me. Thanks Sarj for this brilliant invention. Please let me know when it is available in the market!

    Can’t wait for more brilliant invention!

    • posted by Sarj on August 31, 2013

      Dear Sophia, Thank you for such lovely comment, I shall let you know when my product/s are made available to the public! 🙂

    • posted by Sarj on May 18, 2014

      Hot Sambal relish is now on sale 🙂 All my sauce products are Vegan, Vegetarian as well as Halal and Kosher. Sauces can be stirred through your meals to create flavour or use as topping, or simply cook with your choice, with meat or vegetables it is also Dairy and Gluten free. 🙂

  2. posted by Doreen on August 31, 2013

    I’ve tried Sarj’s cooking when she was still doing her catering & her food were awesome!!!! Can’t get enough of them. I’m really glad that you’re going to mass produce some of your delicious food. This sambal is mouth watering. I can’t wait to get it in d shops!

    • posted by Sarj on August 31, 2013

      I can’t wait to share my products with you too Doreen and thank you for your lovely comment! 🙂

      • posted by Sarj on May 18, 2014

        Thank you for waiting for my products Doreen, they are ready for purchase now! 🙂

  3. posted by Voula on August 31, 2013

    The pictures look great and colourful and you can see there are only natural ingredients in your new range. I like the way you commented about the supermarket selling and taste testing, you are right with everything you stated.
    I hope we will all be able to purchase your great products very soon, I can’t wait!!!

    • posted by Sarj on May 18, 2014

      Thank you for the long wait Voula, the products are finally ready for purchase! 🙂


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